Yelp is one of the most popular platforms for people to review and research companies and many homeowners use it as one of their first tools when starting their search for a roofing contractor. With a monthly user base of over 100 million, if you don’t have control of your Yelp listing, that should definitely be on your to-do list. (Note: we are referring to claiming your Yelp listing which is absolutely free for you to do. We do not advise you paying Yelp for any sort of paid advertising, as a matter of fact, we strongly caution you against using Yelp’s PAID advertising program…)
Now you may be thinking, “I did not create a Yelp listing, so I don’t have to worry about this…” WRONG! Just because you did not create a Yelp listing, doesn’t mean that your business is not already listed on Yelp.
Yelp creates pages for known companies even if the company doesn’t set it up themselves, or give them consent. The scary thing about this is that people may be reviewing your page without you even knowing it! You want to claim your business listing and take control of your Yelp presence so that you can make sure your business is being presented to your potential customers in the best way possible.
If you already have control of your listing and you use it regularly to collect reviews from your customers, click the button below to see some ideas on how to collect reviews and how to take control of the content on your Yelp listing.
Now, you may come to find that we were right… indeed Yelp may has already created your listing and people already have been reviewing your business on that listing. But fear not! We will show you how to take control of your Yelp listing and make it a very useful tool for your business.
Follow these easy steps below and we will walk you through how to do this.
Go to https://biz.yelp.com/support/claiming
– Click on the “Claim Your Business” button
– Do a search in the search bar for your business using your business name and location.
– Once you’ve found your business listing, click on the “Claim This Listing” button next to your business.
-Create Your Business User account.
Yelp may call the number listed on your business page and ask you to enter a verification code. When doing this step, make sure you are able to answer the phone associated with that number so that you can quickly verify your ownership of the business.
That’s it! Congratulations, you now have access to your Yelp Business Listing and you can start managing that page and controlling the conversation about your business. There are many things you can do to optimize your Yelp listing and to help get more positive reviews for your business.
Optimizing is a fancy word for saying “make it better.” And we are going to show you a few simple things you can do to optimize your Yelp listing.
Controlling the Conversation
If you are like most other business owners, the mere thought of getting a bad review can be intimidating and worrisome but if you know how to handle negative reviews, you can oftentimes turn them into something positive. This is the time to swallow your pride, set aside your emotions and take a little hint from the famous saying, “The customer is always right.”
Now this doesn’t mean you should just let people lie about your business but Yelp is not the platform to argue with your customers or work out disputes.
Uh oh, you got a negative review, what are the next steps?
You Got A Positive Review – Yes, positive reviews are great and your first instinct may be to pat yourself on the back and leave it at that but that is the wrong approach! One of your customers took the time to leave you a positive review. The least you can do is take the time to respond to that review and show your appreciation. This doesn’t have to be some elaborate thank you note with balloons and flowers. A simple response like the example below can go a long with with your customers.
“Hi [Enter Customer Name Here], We are so glad to hear that you enjoyed your experience with us. We always aim to provide the best quality product and service to our customers and love to hear that we are doing it well. Give us a call anytime. We would love to work with you again!”
All this is pretty simple but you have to make sure you make this a part of your process. Don’t let things go unattended. You need to be involved and engaged online so that you can control the conversation about your business and make sure that your business is being presented in the best light possible. People are trusting you with the roof over their head, these things matter.
Like this article and want to learn more about how Roofer Elite can help your business? Schedule a Discovery Consultation with one of our Roofing Growth Consultants to learn about all of the services we offer to help you grow your business.