Marketing your roofing business can be overwhelming and it can take a small army and a massive budget to take advantage of all of the options out there.
At Roofer Elite, we think it is important to start with the basics when marketing your business online. Google My Business is a great way to get your business listed in search results for those potential customers that are looking for you online.
Best part is.. It is COMPLETELY FREE.
Your business will show up in search results just like the image above
Getting your business listed with Google My Business is an easy way to get noticed when potential customers are looking for you online. Here are a few of the benefits of setting up your Google My Business listing.
To get your Google My Business listing setup, click on this link: Google My Business and click “Get Started”
If you already have a Google My Business listing, you will be able to select that business after clicking “Next”
Make sure to select the most relevant option for your business as Google will use this to show your listing to relevant customers.
You want to make all of this information easily accessible to potential customers and provide them with everything they need to get in contact with you.
Now that you have input all of your information, review the information in your listing to make sure everything is input accurately. If it is, click finish!
Google offers multiple ways to verify your Google My Business listing but may not give you all of the below options for verification. You will need to choose from the list they provide you with.
Now that you have verified your Google My Business Listing, you are able to input additional information and optimize your listing for potential customers. Add as much information and media as you can, including a business profile photo, your service area, hours, attributes, the day and year you opened, and a public phone number and website URL. Adding these things to your listing make your business appear credible, real and really make you standout online when potential customers are researching your business. You can do this by going to the Google My Business Dashboard, click “Info” and choosing the section you wish to update. Make sure to only upload high quality images as you want to make sure you are representing your business in the best way possible! If you have additional questions about setting up your Google My Business listing, you can visit the Google My Business Help Center.
You’re all set! Now your potential customers can find all of the information they need about your business. Make sure to keep this listing up to date if you change your hours, phone number, website, etc. Google My Business is just one of the great free tools offered to help you manage your online presence and is a great place to start.
Looking for additional ways to grow your roofing business? Schedule a consultation with one of our Roofing Growth Experts to learn more about how Roofer Elite can help take your roofing business to the next level.